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Experienced TikTok Creator and Fitness Enthusiast – Ladder Creator Program for Innovative Fitness App Brand

Remote, USA Full-time Posted 2026-06-17

Introduction to Ladder and Our Mission

We are Ladder, a fast-growing startup that is revolutionizing the fitness industry with our innovative and award-winning fitness app. Our mission is to provide the best strength training experience on the planet, designed specifically for individuals who are serious about fitness. We believe that having a plan is essential for achieving real change and sustainability in fitness, rather than just doing random workouts. Our app combines the power of a personal trainer with the accountability of a team, all in the convenience of an app. We're proud to have been publicly recognized by reputable publications such as Men's Health, Women's Health, CNET, and Bloomberg, and we have a 4.9 App Store rating across over 11,000 reviews from our more than 30,000 Ladder members.

About the Role

We're seeking a highly energetic and charismatic TikTok Creator to join our team as part of our Ladder Creator Program. As a TikTok Creator, you will be responsible for creating engaging content for our brand's TikTok account, which includes filming, editing, and posting multiple styles of videos. You will be the face and voice of our brand on TikTok, and your goal will be to grow our TikTok presence from scratch. If you're passionate about fitness, strength training, and creating high-quality content, we want to hear from you.

Key Responsibilities

  • Film, edit, and post multiple styles of videos, primarily for TikTok, but also for IG Reels and YouTube Shorts
  • Post 2+ times per day on our brand TikTok account, which you will own and manage
  • Moderate and support your community of followers by answering questions in real-time, taking feedback for future videos, and more
  • Stay on top of the latest trends and sounds on TikTok to leverage them in your content
  • Build a meaningful community from the beginning, share a product that is helping people every single day, and have a ton of fun both on and off TikTok

Essential Qualifications

  • An excitement to be the face and voice of our brand on TikTok and to grow our TikTok presence from scratch
  • An obsession with and a deep understanding of TikTok (and, more broadly, short-form video)
  • A solid grasp on what makes content resonate on TikTok: hooks, sounds, cuts, video length, entertainment value, etc.
  • An understanding of what makes beautiful visual content: lighting, shadows, frame, composition, etc.
  • A good human who enjoys working with other good humans

Preferred Qualifications

  • Experience in creating content for TikTok or other social media platforms
  • Knowledge of fitness and strength training principles
  • Comfortable with workout equipment and being in a gym
  • High-energy, charismatic, friendly, and magnetic personality
  • VERY comfortable on camera

Skills and Competencies

  • Excellent communication and interpersonal skills
  • Ability to work independently and as part of a team
  • Strong creative and problem-solving skills
  • Ability to adapt to changing trends and algorithms on TikTok
  • Strong attention to detail and ability to meet deadlines

Career Growth Opportunities and Learning Benefits

As a TikTok Creator at Ladder, you will have the opportunity to grow and develop your skills in a fast-paced and dynamic environment. You will be working with a team of experienced professionals who are passionate about fitness and creating high-quality content. You will also have access to cutting-edge learnings from the forefront of the TikTok platform, which will help you stay ahead of the curve and continuously improve your content creation skills.

Work Environment and Company Culture

At Ladder, we value our team members and strive to create a positive and supportive work environment. We believe in working hard and having fun, and we offer a range of perks and benefits to our team members, including access to our private gym, workout programming and coaching, and premium brand Ladder gear. We also offer flexible working hours and the opportunity to work remotely, which allows our team members to have a better work-life balance.

Compensation, Perks, and Benefits

We offer a competitive salary and a range of perks and benefits, including:

  • Access to our private gym and workout facilities
  • Workout programming and coaching
  • Premium brand Ladder gear
  • Flexible working hours and remote work options
  • Opportunities for career growth and development
  • Cutting-edge learnings from the forefront of the TikTok platform

Conclusion

If you're a highly energetic and charismatic individual who is passionate about fitness and creating high-quality content, we want to hear from you. As a TikTok Creator at Ladder, you will have the opportunity to grow and develop your skills in a fast-paced and dynamic environment, and to be part of a team that is revolutionizing the fitness industry. Apply now and take the first step towards a rewarding new role.

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