Marketing Assistant

Position summary

Crystal Intelligence is seeking a proactive and detail-oriented Marketing Assistant to support our digital marketing operations. You will play a key role in implementing marketing initiatives across multiple platforms (WordPress, HubSpot, Zoom, and internal tools) ensuring campaigns are well-executed, timely, and effective. This role is ideal for someone who thrives in a structured, fast-paced B2B environment and has a solid grasp of digital tools and task management systems like Jira.

Duties and responsibilities

• Blog Management and SEO
  • Upload and format content in WordPress, maintaining branding and layout consistency.
  • Optimize blog posts for SEO (titles, meta descriptions, tags, image alt text, internal linking).
  • Collaborate with content creators and designers to maintain a steady publishing schedule.

• Internal Platform Communication
  • Draft and send client notifications via internal platforms.
  • Coordinate timing and content with relevant departments to ensure clear, concise, and timely communication.

• Email Marketing
  • Write and proofread marketing emails, including campaigns and newsletters (This is for mainly for the new copywriter; so this skill is a good to have).
  • Set up, segment, and schedule emails in HubSpot.
  • Launch automated email workflows in Hubspot working with the marketing analyst to define funnels.
  • Monitor performance metrics (opens, clicks, bounces) and compile campaign reports.

• Webinars and Event Support
  • Set up landing pages and registration forms via Zoom.
  • Coordinate invitations and reminder sequences.
  • Send follow-up and thank-you emails post-eventAssist in reporting on attendee engagement.
• Marketing Wiki and Documentation
  • Create and maintain internal documentation for campaigns, processes, and best practices.
  • Organize files, guides, and records to ensure easy access and team alignment.
  • Own the monthly newsletter to be launched and sent from marketing to all of Crystal.

Requirements

• A minimum of 2-3 years of experience in a marketing operations role.
• Proficient in WordPress, HubSpot, Zoom, and Jira, Sharepoint.
• Basic understanding of SEO best practices.
• Strong writing and editing skills for professional communications.
• Excellent organizational skills and attention to detail.
• Able to manage multiple tasks and priorities under minimal supervision.
• Capable of communicating with all levels across the organization.
• Experience with B2B marketing or SaaS products is a plus.