[Remote] Marketing Operations Coordinator
Note: The job is a remote job and is open to candidates in USA. Kesem is a nationwide community that supports children through and beyond their parent's cancer. They are seeking a Marketing Operations Coordinator to manage digital communications, optimize marketing operations, and provide data-driven insights to enhance engagement and drive organizational success.
Responsibilities
- Create and maintain an editorial and communications calendar to ensure alignment across national and chapter campaigns and initiatives.
- Develop and manage email lists for all departments and chapters, maintaining data integrity and segmentation.
- Schedule, test, send, and optimize email communications to maximize engagement and effectiveness.
- Monitor email performance and conduct A/B testing to improve open rates, click-through rates, and conversions.
- Manage and distribute digital tools and assets for Kesem chapters and supporters, ensuring brand consistency, accessibility, and usability.
- Oversee the organization-wide marketing needs queue, prioritizing and coordinating requests efficiently.
- Review and approve chapter merchandise to maintain brand standards and compliance.
- Manage Kesem’s online merchandise store, ensuring an engaging and seamless customer experience.
- Maintains marketing department’s invoicing, expense tracking, and vendor payments.
- Administrates printing and mailing of marketing materials (brochures, signage, and other assets).
- Organizes and archives marketing assets for easy access and consistent use among staff and volunteers.
- Maintains Kesem profiles in rating platforms (Charity Navigator, Guidestar, Candid, etc) and nonprofit directories.
- Supports development and execution of creative briefs and project plans.
- Supports graphic design, photo, and video projects as needed.
- Performs routine website maintenance and basic updates as needed.
- Monitor, analyze, and report on key marketing metrics across email, social media, and website traffic to provide insights and strategic recommendations.
- Identify trends and opportunities for improving marketing effectiveness based on performance data.
- Collaborate with internal teams to optimize digital campaigns and communications strategy.
Skills
- 2–4 years of experience in marketing operations, digital marketing, email marketing, or project management.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- Experience working with email marketing platforms (e.g., HubSpot).
- Understanding of marketing automation, audience segmentation, and email performance optimization.
- Familiarity with customer relationship management tools to manage and track engagement.
- Experience scheduling, testing, and sending email campaigns to targeted audiences.
- Ability to maintain and update an editorial and communications calendar to ensure cross-functional alignment.
- Strong attention to detail in managing email lists, segmentation, and database integrity.
- Experience tracking and analyzing key marketing metrics (open rates, click-through rates, engagement, conversion).
- Ability to create reports on email marketing, social media, and website performance.
- Strong data-driven mindset to suggest optimizations for digital engagement.
- Familiarity with tools like Google Analytics, UTM tracking, and A/B testing for campaign performance.
- Experience managing and distributing marketing assets and tools for internal teams, chapters, and partners.
- Ability to ensure brand consistency in all digital materials, email templates, and outreach content.
- Ability to manage an internal marketing request queue, prioritizing and coordinating needs across departments.
- Strong attention to detail and ability to create and maintain organizational systems.
- Ability to work cross-functionally with fundraising, programming, and leadership teams to align marketing efforts.
- Strong written and verbal communication skills to effectively manage internal and external communications.
- Passion for Kesem’s mission and a desire to support marketing efforts that drive impact.
- Familiarity with CMS platforms like Webflow for website updates is a plus.
- Familiarity with e-commerce platforms like Bonfire is a plus.
- Familiarity with Google Drive suite of products strongly recommended.
- Experience with project management systems like Monday.com, Basecamp, or Hive is a plus.
- Experience with creative briefs and project planning preferred.
- Experience with Expensify is a plus.
- Experience collaborating with designers, writers, and external vendors to support content creation and execution.
Benefits
- Employer-subsidized health benefits
- Employee-funded dental and vision benefits
- Employee-funded 403(b) retirement plan
- Employee Assistance Program (EAP)
- A healthcare concierge service
- Telecommuting
- Paid time off (PTO)
- Short-Term Disability
- Voluntary accident insurance
- Voluntary critical illness insurance
- Voluntary Long-Term Disability
- Parental leave offerings
Company Overview
- Kesem is the leading national nonprofit supporting children facing a parent’s cancer. It was founded in 2000, and is headquartered in Los Angeles, California, USA, with a workforce of 11-50 employees. Its website is https://www.kesem.org/.
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