Experienced Director of Brand Management – Leading Multi-Billion Dollar Portfolio of Owned Brands in a Dynamic Retail Environment

Introduction to Workwarp and the Retail Industry

Workwarp is at the forefront of the retail industry, leveraging innovative strategies to drive growth and customer satisfaction. As a leader in the retail sector, our company is committed to fostering a culture of excellence, diversity, and inclusion. We are seeking a highly skilled and experienced Director of Brand Management to join our team, responsible for leading, growing, and evolving a multi-billion dollar portfolio of owned brands. This is an exceptional opportunity for a talented professional to make a significant impact in the retail industry and contribute to the company's continued success.

About the Role

As a Director of Brand Management, you will play a critical role in driving the growth and evolution of our owned brands, working closely with cross-functional teams to develop and implement brand strategies that meet the rapidly changing needs of our guests. You will be responsible for leading a team of brand managers, providing guidance and support to ensure the successful execution of brand plans and initiatives. Your expertise in brand building, strategic analysis, and business leadership will be essential in driving the success of our owned brands and contributing to the company's overall growth and profitability.

Key Responsibilities

• Lead the development and implementation of brand strategies, working closely with Merchandising leaders to address white space needs within categories and drive growth and profitability
• Contribute to and monitor the portfolio P&L, making decisions that balance short-term implications with long-run brand equity considerations
• Analyze market, sales, guest, and brand health data to inform new briefs or ongoing work, managing and growing new, existing, or refreshed owned brands
• Lead the guest-centric creation of brand mission, positioning, values, and personality, gaining cross-functional leader alignment and managing strategic brand extensions and layering into new categories
• Collaborate with internal and external partners to implement cross-category brand management, anticipating future needs and steering Brand Roundtables to ensure alignment among key stakeholders
• Bring a solutions-oriented approach to the operational model for Owned Brands, prioritizing speed, clarity, and governance, and leading the navigation of stage gate processes to meet timelines and budgets
• Coach and develop high-performance teams, building and elevating skillsets at the individual and team level, and ensuring teams are diverse, equitable, and inclusive

Essential Qualifications

To be successful in this role, you will need to possess a combination of education, experience, and skills, including:

• A four-year degree or equivalent work experience, with an advanced degree preferred
• 12 years of experience in a relevant field, such as brand management, marketing, or retail, with a proven track record of success in leading and growing brands
• Strong analytical skills, with experience in developing and analyzing data-driven insights to inform brand strategies
• Excellent communication and leadership skills, with the ability to inspire and motivate teams, and influence and communicate effectively across all levels and functions within the organization
• Experience in building and managing high-performing teams, with a focus on diversity, equity, and inclusion
• Strong business acumen, with a deep understanding of the retail industry and the ability to prioritize based on ROI

Preferred Qualifications

In addition to the essential qualifications, the following skills and experience are preferred:

• Experience in developing and managing brand strategies in a retail environment
• Knowledge of the retail industry, including trends, challenges, and opportunities
• Experience in working with cross-functional teams, including Merchandising, Marketing, and Product Design
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously
• Experience in using data and analytics to inform brand decisions and drive growth

Skills and Competencies

To be successful in this role, you will need to possess a range of skills and competencies, including:

• Strong strategic thinking and problem-solving skills, with the ability to analyze complex data and develop creative solutions
• Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and stakeholders
• Strong leadership and coaching skills, with the ability to motivate and inspire teams to achieve exceptional results
• Ability to work in a fast-paced and dynamic environment, with a focus on prioritization, speed, and clarity
• Strong business acumen, with a deep understanding of the retail industry and the ability to prioritize based on ROI

Career Growth Opportunities and Learning Benefits

At Workwarp, we are committed to the growth and development of our employees, providing opportunities for career advancement and professional development. As a Director of Brand Management, you will have access to a range of training and development programs, including:

• Leadership development programs, designed to enhance your leadership and coaching skills
• Brand management training, providing insights and expertise in brand building and management
• Industry conferences and events, providing opportunities to network and stay up-to-date with the latest trends and developments in the retail industry
• Mentorship programs, providing guidance and support from experienced leaders in the organization

Work Environment and Company Culture

At Workwarp, we are committed to fostering a culture of excellence, diversity, and inclusion. Our work environment is dynamic and fast-paced, with a focus on collaboration, innovation, and creativity. We offer a range of benefits and perks, including:

• Competitive salary and bonus structure
• Comprehensive benefits package, including health, dental, and vision insurance
• 401(k) matching program, providing opportunities to save for retirement
• Flexible work arrangements, including remote and hybrid work options
• Professional development opportunities, including training and development programs

Compensation, Perks, and Benefits

We offer a competitive salary range of $119,500.00 USD - $215,100.00 USD, depending on experience and qualifications. In addition to your salary, you will have access to a range of benefits and perks, including:

• Comprehensive benefits package, including health, dental, and vision insurance
• 401(k) matching program, providing opportunities to save for retirement
• Flexible work arrangements, including remote and hybrid work options
• Professional development opportunities, including training and development programs
• Recognition and reward programs, providing opportunities to recognize and reward outstanding performance

Conclusion

If you are a motivated and experienced brand management professional, looking for a new challenge and opportunity to make a significant impact in the retail industry, we encourage you to apply for this exciting role. As a Director of Brand Management at Workwarp, you will have the opportunity to lead, grow, and evolve a multi-billion dollar portfolio of owned brands, working closely with cross-functional teams to drive growth and profitability. Don't miss this opportunity to join our team and contribute to the company's continued success.

Apply now to take the first step in your new career as a Director of Brand Management at Workwarp. We look forward to hearing from you!