Product Marketing Manager

Heunets is a forward-thinking technology company committed to delivering innovative solutions that empower businesses and individuals. We thrive on creativity, collaboration, and customer-centricity, and we're looking for a strategic Product Marketing Manager to help us bring our products to market with impact.

As a Product Marketing Manager, you will be the bridge between product development and market success. You'll own the go-to-market strategy, product positioning, messaging, and customer engagement initiatives. Your work will directly influence product adoption, revenue growth, and brand perception.

Key Responsibilities

• Go-to-Market Strategy: Lead product marketing and drive adoption through strategic planning and execution.
• Positioning & Messaging: Develop compelling value propositions and messaging frameworks tailored to target audiences.
• Market Research: Conduct competitive analysis, customer interviews, and market trend evaluations to inform strategy.
• Sales Enablement: Create sales tools, training materials, and collateral to support the sales team.
• Campaign Management: Design and execute multi-channel marketing campaigns to drive awareness and engagement.
• Cross-functional Collaboration: Work closely with Product, Sales, Customer Success, and Engineering teams.
• Performance Tracking: Monitor KPIs and campaign effectiveness, using insights to optimize future initiatives.
• Customer Advocacy: Build relationships with customers to gather feedback and amplify product success stories.

Qualifications

• Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred).
• 3-5 years of experience in product marketing, start-up, preferably in tech or SaaS.
• Proven success in marketing and scaling products.
• Strong analytical skills and data-driven decision-making.
• Excellent written and verbal communication skills.
• Experience with tools like HubSpot, Salesforce, Google Analytics, and project management platforms.
• Ability to thrive in a fast-paced, collaborative environment.

Preferred Skills

• Experience in B2B tech environments.
• Experience with start-up organization
• Familiarity with AI-driven personalization and privacy-first marketing.
• Ability to translate technical features into customer-centric benefits.
• Creative thinker with a strategic mindset.

Benefits

• Competitive salary and performance bonuses.
• Professional development opportunities.
• Collaborative and supportive work environment
• Flexible work hours, fully remote

Work Hours: US Eastern Time

Job Type: Full-Time