Creative Brand Manager, London - England

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Description

About SHEIN EMEA

SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors.

Our mission is to make the beauty of fashion accessible to all through our industry-leading, on-demand production model.

Job Summary:

We are seeking a strategic and hands-on Creative Brand Manager to bring our brand vision to life through compelling product positioning, creative execution, and social-first campaigns.

This role ensures that product positioning is clearly articulated through brand visuals, storytelling, and consumer-facing content, aligning what the product stands for with how it is experienced by customers.

Main Responsibilities:

• Partner with Asia-based brand teams to understand product strategy, target audiences, and seasonal priorities.
• Translate product direction into consumer-facing narratives, moodboards, and campaign ideas.
• Ensure visual execution reflects the intended product positioning, category strength, and trend story.
• Support the development of key product stories that differentiate the brand and inspire customers.

• Drive consistent brand visuals across shoots, lookbooks, and channel-specific content.
• Align studio and location shoots with brand identity, ensuring styling, lighting, and composition support brand goals.
• Oversee the rollout of content across touchpoints with quality and coherence.

• Support the end-to-end delivery of brand campaigns — from concept and calendar planning to execution.
• Collaborate with internal creative teams and external partners to bring ideas to life.
• Build clear campaign briefs and moodboards to align stakeholders across markets.

• Support content strategy for organic social, with emphasis on community, lifestyle, and seasonal storytelling.
• Coordinate influencer partnerships and offline activations to grow authentic engagement.
• Identify grassroots and relevant creator voices aligned with brand values.

• Act as a creative liaison with Asia-based brand teams to bring product and brand together cohesively.
• Share insights on audience preferences, content performance, and visual trends to inform future planning.
• Advocate for brand elevation across all touchpoints — balancing commercial focus with brand storytelling.

Qualifications:

• 3–5 years of experience in brand, marketing, or creative production within the fashion, lifestyle, or retail industries.
• Strong understanding of how product strategy connects with brand identity and content creation.
• Proven experience managing visual campaigns, shoots, and creative output.
• Experience in cross-regional collaboration; familiarity with working with Asia-based teams preferred.
• Excellent project management and communication skills.
• Comfort using design and collaboration tools (e.g., Adobe Creative Suite, Figma, or equivalent).